Project Scope: Interior Wayfinding & Environmental Branding - Concept Design Through Implementation.

My Role: Creative Direction & Client Contact

When we were invited to join this important campus project SMU didn’t just want to simply renovate their Hughes-Trigg Student Center. They wanted to create an impactful, purposeful and inviting gathering space where students could socialize, study and feel a part of the greater university community. The space needed to embody and celebrate the spirit of the school and build brand affinity while improving the overall student experience. We collaborated with SMU officials, the architect of record and the general contractor to transform an environment which had simply been a transactional space into one that felt like a modern and comfortable destination. A space in which students and campus guest actually wanted to stay and spend time in.