Project Scope: Logo, Exterior & Interior Concept Design & Environmental Branding - Concept Design Through Implementation.

My Role: Creative Direction & Client Contact

The internal Buffalo Wild Wings team came to us with an idea for a new, smaller restaurant format designed specifically for takeout and delivery orders from a limited menu. We worked with the team in developing the Buffalo Wild Wings GO logo and format, which focused on to-go and contactless orders but remained true to the spirt and energy of the larger established brand.